Flying garcias is a lighting design company located on the Gold Coast. Photographs were provided, but all other branding elements needed to be created with lighting and stage management in mind. Visually this meant conveying elements of light, dark and a sense of confidence in the company. The design outcome for branding and advertising elements for Flying Garcias is centred around their desire to be recognised and set apart from other lighting design companies on the Gold Coast. The colours chosen needed to be fresh and bright to attract attention and convey the brand quickly.
The branding needed to be able to be reproduced for a number of promotional outlets, for example: in magazines, posters, banners and vehicle applications. This meant creating a logo and additional elements which could be applied in different ways, at different angles and surfaces while maintaining continuity.
Photography: Anne-Marie Garcia