Free Your Food
(Drop one Product)
Free Your Food is a promotional campaign focusing on print based advertising. It was created for the 2010 Young Guns 'Drop one product' campaign against unnecessary and wasteful product design. Drop one product aims to encourage consumers to consider their purchasing decisions and to be aware of the effects that product packaging may have on the environment after use.
"We must understand that the future of our planet is the responsibility of all of us and we need to stop abdicating that responsibility to governments and corporations who have their own agendas. We must also realise that the smallest act of restraint by us individually in our behaviour as consumers can have an enormous collective positive effect on the environment and the future"