Biggest Morning Tea
The marketing strategy for the Rosemary&Thyme range was designed to utilise magazine, web-based and event exposure to promote the brand. The target audience (young females) are engaged through craft and women's magazines (such as Frankie), as well as online through popular craft site www.etsy.com and social networking sites such as Facebook. Cause- related marketing was employed to give the brand exposure to a wide, public audience and to help support a cause, the Biggest Morning Tea.
Rosemary&Thyme collaborated with the Cancer Council to hold it's own Biggest Morning Tea event on the 24th of May 2011. The event centred around a bake sale, with a collection of Rosemary&Thyme products also on display. 100% of the profits from the bake sale were donated to the Cancer Council.
Photography: Rosemary Wannan
Stylist: Rosemary Wannan